In the previous point I mentioned that you should
choose five priorities for your blog. Well, one of
them should be to get as many subscribers as
possible. Why? Because subscribers represent a
guaranteed audience for your content.
Secondly, it is easier to build relationships with
people who read your posts regularly.
Traditionally blogs use RSS feeds to let people
subscribe to their content, but you should not limit
yourself to that. Make sure to offer subscriptions via
email as well (you can do that with Feedburner), and
possibly to have a Twitter account that will be
updated with all new posts.As far as the design of your blog is concerned, you
should reserve two spots for your subscription calls.
One of them must be above the fold, which could be
either in the header or on top of the sidebar. The
second one should be at the bottom of single posts. In the section below your single posts you could
include a message to encourage visitors to
subscribe.
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